Introduction
Black Friday and Cyber Monday deals present a prime opportunity for solopreneurs, small business owners, and indie makers to upgrade their software stacks without breaking the bank. With steep discounts on essential SaaS tools, you can address pain points and streamline operations to set your business up for success in 2023.
This guide will provide tips for prioritizing your shopping list based on business needs and growth goals. We'll summarize top deals across website builders, e-commerce platforms, marketing automation tools, analytics, and productivity software. Act quickly to take full advantage of these black friday deals cheap before they expire.
Website Building
A polished, professional website is a must for establishing credibility and driving conversions. Use Black Friday discounts to invest in a site that reflects your brand and provides a smooth user experience.
Squarespace is offering 25% off annual website plans, making it more budget-friendly to access premium templates, e-commerce, and built-in SEO features. Their flexible platform and designer templates help entrepreneurs quickly launch sites.
Wix is featuring up to 60% off premium plans for 2 years. The ADI website builder and customizable templates help you quickly launch sites for blogs, stores, and more. Their user-friendly drag and drop editor is great for beginners.
For advanced customization, Webflow's 35% off web design services provide expert assistance building sites on a flexible no-code platform. Their CMS and animations allow extensive customizations.
Evaluate your business goals, stage of growth, design needs and tech skills when choosing a website builder. Prioritize value over discount size.
E-Commerce Solutions
Black Friday is the perfect time to start or elevate your online store at a fraction of the cost. Compare discounted rates on leading hosted platforms as well as open-source self-hosted options like Magento and OpenCart.
Shopify is featuring 50% off the first 3 months for new stores. Built-in themes, marketing tools, and secure payments help streamline sales. Their ecosystem of apps enhances functionality.
BigCommerce has lowered prices on its Starter through Advanced plans. Sell across multiple channels and customize a scalable store with ease. Their built-in search and filtering provides a premium buying experience.
For open-source stores, WooCommerce and WordPress deals offer cheap extensions, themes, and managed hosting. Ideal for advanced merchants with dev skills. These solutions provide ultimate control and customization.
Evaluate product types, order volumes, design needs and tech skills when choosing an e-commerce platform.
SEO & Marketing Tools
Optimize discoverability and connect with customers using Black Friday deals on essential marketing tools.
Get comprehensive SEO audits with discounted SEMRush Pro accounts. Track rankings across search engines and identify opportunities. Their historical data helps uncover trends.
Manage outreach more efficiently with Ahrefs discounts on backlink analysis and tracking organic traffic sources. Their recommendations identify impactful link building tactics.
For email marketing, Sendinblue's reduced pricing enables automation through workflows and unlimited contacts. Mailchimp is also offering 25% off for new users. Integrations with CRMs like Salesforce optimize messaging.
Integrate new tools with your sales process and website to maximize ROI. Focus on platforms that will help you achieve specific business goals.
Business Intelligence
Make data-driven decisions to accelerate growth and improve efficiency. Use Black Friday discounts to implement advanced analytics capabilities.
Google Analytics 360 is featuring steep price drops, unlocking enterprise-level data consolidation, actionable insights, and predictive modeling. Their machine learning surfaces statistically significant patterns.
Get a better understanding of your users and their journeys with discounted Mixpanel rates. Track funnels and retention metrics through its robust analytics. Their segmentation tools provide a granular view of audiences.
Tableau offers discounted data visualization capabilities. Easily create interactive reports, dashboards and maps to extract insights. Their flexible outputs make data digestible for diverse teams.
Evaluate team size, data sources, business goals and technical expertise when choosing a BI platform. Ensure it integrates with your tech stack.
Productivity Boosters
Streamline collaboration and workflows using discounted productivity tools designed for businesses.
Slack is offering 50% off upgraded plans like Standard for unlocking sophisticated features like advanced security and custom branding. Channels organize conversations by topic or team.
Asana has lowered pricing on its flexible project management platform. Improve cross-functional alignment with shared views and automated workflows. Tasks, goals, and timelines centralize workstreams.
For organizing notes and ideas, Evernote is featuring steep discounts like 40% off its premium plan for one year. Notion is also offering savings on its knowledge management system. Wikis, to-do lists, and reminders keep everything on track.
Align productivity tools with your team's needs and processes. Take advantage of discounts on platforms that will drive efficiency.
SaaS Tool Shopping Tips
While Black Friday offers exciting deals, focus on value over discounts alone. Follow these tips for making the most of SaaS sales:
-
Make a priority list rather than buying impulsively. Evaluate tools against specific business goals and pain points.
-
Read discount policies closely. Some are limited to first-year or monthly rates while others last 1-2 years. For example, HubSpot is offering 25% off only for the first 3 months.
-
Avoid trendy tools that seem flashy but may not solve pressing issues. Prioritize utility.
-
Focus on value relative to price, not just discount size. A 50% small discount may beat a 20% larger one.
-
Use free trials before purchasing when possible. Test tools against actual workflows first.
Setting a Budget
Get the most out of your Black Friday SaaS spending by setting a budget.
-
Calculate available funds for new software. Factor in both one-time and ongoing costs. Account for implementation and training too.
-
Prioritize tools that offer maximum utility at the lowest viable price point or tier. Start with base plans that meet core needs.
-
For limited budgets, consider starting with lower tier plans and upgrading features later. This minimizes initial outlay.
-
Estimate when the SaaS investment may generate ROI. Target high-value purchases first. Marketing and sales tools often demonstrate faster ROI.
Integrating New Tools
Roll out new tools gradually with training to ensure adoption.
-
Read support documentation and schedule platform-specific training if needed. Don't assume intuitive usage. Poor onboarding leads to churn.
-
Start with small user groups before expanding access. Get feedback to address issues early. Pilots prevent widespread disruptions.
-
Set up integrations with existing systems to avoid disruptions. Designate an owner to oversee continuity. API connections maintain data flows.
-
Solicit user feedback frequently after launch. Be ready to quickly modify workflows based on real experience. Continuous improvement boosts adoption.
Top Black Friday SaaS Deals
Take advantage of steep sitewide discounts from leading SaaS companies across essential categories:
For Building Websites
- Squarespace - 25% off annual website plans
- Wix - Up to 60% off premium plans for 2 years
- Webflow - 35% off custom web design services
- Bubble - Waived build fee on new web apps
- WordPress - 5 months free on annual plans
For E-Commerce Stores
- Shopify – 50% off first 3 months for new stores
- BigCommerce – 15% off annual plans
- WooCommerce – 25% off extensions and themes
- Gumroad – 10% off premium membership
- Ecwid – 3 months free for new users
For Marketing Automation
- Mailchimp - 25% off first 4 months for new users
- Sendinblue - 40% off 12 month plan
- Constant Contact - 2 months free email marketing
- ConvertKit - 30% off creator plans
- Drip - 2 weeks free for up to 100 subscribers
For Analytics & Data
- Google Analytics - 50% off premium plan for 6 months
- Mixpanel - 20% off data insights plan
- Amplitude - 2 months free on growth plan
- Hotjar - 60% off premium plan
- Tableau - $300 off first year of Creator license
For Productivity
- Slack - 50% off first year of Standard plan
- Asana - 45% off Business plan for 1 year
- Evernote - 40% off Premium plan for first year
- Notion - 25% off Personal Pro plan
- Dropbox - 25% off first year of Professional plan
Conclusion
This Black Friday provides a rare chance to upgrade your software stack at a fraction of the cost. Act quickly to take full advantage of discounts on website builders, e-commerce platforms, marketing, analytics, productivity and more before these black friday deals cheap expire.
Focus on solutions that align with your core business goals and address pressing pain points. Set a budget and prioritize value over discount size alone. With the right SaaS tools in place, you can increase efficiency, insights, and growth in 2023.
