Black Friday SaaS Deals to Revolutionize Your Business

published on 19 November 2023


This year's Black Friday and Cyber Monday promotions offer an incredible opportunity for small businesses, startups, indie makers, and solo founders to gain access to powerful SaaS tools that can revolutionize their operations. With many top vendors providing discounts up to 40% off, these deals enable access to solutions that may have previously been out of budget due to high monthly or annual costs.

For resource-constrained founders and entrepreneurs, the savings unlocked on essential software can provide tremendous value. The right tools have the potential to save time, increase efficiency, unlock new capabilities, and take businesses to the next level. However, sorting through the many Black Friday SaaS deals and identifying the platforms that best align with specific needs can be challenging.

In this comprehensive guide, we'll overview the key deals on website builders, ecommerce platforms, SEO tools, email marketing software, and other vital SaaS categories. We'll outline the ideal use cases, limitations, and tips for maximizing value with each major deal. Follow our recommendations to assess how these discounted tools can integrate into your workflows for maximum business impact. With strategic planning, these black friday saas deals offer an unparalleled opportunity to gain access to transformative solutions for long-term success.

Website Builders

A professional website is a must for establishing credibility and driving growth in the digital age. For startups and small businesses, paying full price for premium website builders like Wix, Squarespace and Webflow can be cost-prohibitive. Luckily, Black Friday deals from the top players offer a solution.

Here's an overview of the savings and key considerations for top website builder promotions:


  • Wix is offering up to 40% off their Premium plans for the first year.
  • With 500+ designer templates and an easy drag-and-drop builder, Wix is great for beginners.
  • Drawbacks include less ability to customize more advanced design elements.
  • Make sure to factor in renewal pricing beyond the initial discounted year.
  • Take advantage of their ADI feature to get AI website creation recommendations.


  • Squarespace is providing discounts up to 30% off annual plans for Black Friday.
  • Their elegant designer-made templates are ideal for portfolios, blogs, and basic brochure sites.
  • Limitations include fewer built-in ecommerce features compared to some competitors.
  • Don't forget to take advantage of their free custom domain offer for the first year.
  • Make the most of their integrated SEO tools, analytics, and email marketing capabilities.


  • Webflow is offering 20% off their 2-year Creator plan for Cyber Monday.
  • The advanced customization and animation powers make Webflow stand out from the pack.
  • There is a steeper learning curve compared to beginner site builders like Wix or Weebly.
  • Make sure your site performs well before committing to the 2-year plan.
  • Leverage their CMS capabilities for easy ongoing blog and content updates.


  • Weebly is providing up to 40% off their annual Pro plans for Black Friday.
  • Their integrated ecommerce features and SEO optimization make Weebly a versatile option.
  • Fewer design customization options compared to Webflow or Squarespace.
  • Make use of their SEO wizard and built-in analytics.

Evaluating design needs, ecommerce requirements, timeline, and budget will determine the ideal website builder deal. Carefully compare renewal pricing and lock in annual savings.

Ecommerce Platforms

Ecommerce functionality enables businesses to unlock sales opportunities by selling online. Top platform deals from Shopify, BigCommerce, WooCommerce and others can significantly reduce initial costs of launching an online store.

Here are the key considerations when evaluating ecommerce platform deals:


  • Shopify is discounting their paid subscription tiers by 25-30% for Black Friday.
  • The all-in-one simplicity makes Shopify ideal for small to mid-size stores.
  • Limitations include fewer advanced fulfillment options compared to platforms like BigCommerce.
  • Make sure to factor in transaction fees on top of the discounted subscription fees.
  • Take advantage of their free 14-day trial to test Shopify before fully committing.


  • BigCommerce has reduced annual pricing by up to 30% for Black Friday.
  • Robust omnichannel and B2B features suit larger catalogs and higher complexity.
  • The enterprise-level pricing may be costlier for smaller stores with less revenue.
  • Leverage their native integrations with popular payment gateways and shipping carriers.
  • Use their store staging environment to test changes before deploying them publicly.


  • WooCommerce extensions and themes are 25-50% off for Black Friday.
  • Open source WooCommerce offers unmatched flexibility and customization.
  • More development expertise is required compared to turnkey platforms like Shopify.
  • Add discounted extensions to further optimize your storefront and operations.
  • Take advantage of flexibility to self-host or use's managed hosting.

Big Cartel

  • Big Cartel is offering 25% off their paid Diamond plan for Black Friday.
  • The simplicity and ease of use make it ideal for small inventories and new stores.
  • Maximum of 300 products may be limiting for larger catalogs.
  • Integrates seamlessly with Stripe, PayPal, and other processors.
  • Utilize their blog and post features to drive engagement.

Identifying the right platform depends on product line, sales volume, technical capabilities, and budget. Carefully evaluate features and scalability when considering these ecommerce deals.

SEO Tools

SEO is essential for driving qualified traffic from search engines like Google. Top tools like Ahrefs, SEMrush, Moz and Screaming Frog are offering discounts up to 30% for Black Friday.

Here are key factors to weigh when assessing these SEO tool deals:


  • Ahrefs is offering annual plans up to 30% off for Black Friday.
  • Their backlink analysis and tracking make Ahrefs our top recommendation for link building.
  • The huge amount of data available can seem overwhelming for first-time users.
  • Make sure to leverage their training resources to properly configure and maximize value from reports.
  • Use their comprehensive site audit checklist to catch technical issues impacting performance.


  • SEMrush is offering 30% off annual Pro and Guru plans for Black Friday.
  • Their extensive keyword research database is ideal for informing content strategies.
  • Reporting and analysis lacks visual appeal compared to some competitors.
  • Take advantage of their growing library of SEO toolkit integrations.
  • Monitor your site's keyword rankings and track competitors' positions.


  • Moz is discounting their Moz Pro plan by 25% for Black Friday.
  • Their simplified, beginner-friendly reports lower the learning curve.
  • Link analysis and metrics aren't as robust as Ahrefs or SEMrush.
  • Leverage their site crawl and custom reporting to assess overall site health.
  • Use their keyword research for initial opportunity identification and volume estimates.

Screaming Frog

  • Screaming Frog offers a free version with 500 URL crawl limit.
  • Site crawling identifies technical issues like broken links, duplicate content, etc.
  • Limited reporting and analysis features compared to paid tools.
  • Great for site audits and finding simple problems.

Carefully evaluate features that best suit your needs and experience level before committing to an annual SEO tool plan. Uncovering actionable insights will quickly offset the upfront cost.

Email Marketing Platforms

Email marketing enables businesses to engage their audience, nurture leads, and drive conversions. Significant Black Friday discounts from Mailchimp, ConvertKit, Klaviyo and others can help grow your list and campaigns.

Here are key considerations when evaluating email marketing deals:


  • Mailchimp is offering 30% off paid plans for Black Friday.
  • The simplicity makes it a great starting point for email marketing beginners.
  • Limitations include fewer advanced automation workflows compared to other platforms.
  • Integrate your CRM and e-commerce store for powerful cross-channel coordination.
  • Use their detailed reports to optimize opt-in placement and sign up forms.


  • ConvertKit is discounting annual plans by up to 30% for Black Friday.
  • Tag-based email segmentation provides flexibility for bloggers.
  • Prepare for a steeper learning curve compared to simpler tools like Mailchimp.
  • Set up post-purchase sequences connected to your blog content and email courses.
  • Build multi-step sales funnels with their visual Journey Builder.


  • Klaviyo is offering 25% off paid plans for Black Friday.
  • Powerful segmentation and customization for advanced email marketers.
  • Can be overwhelming for marketers just starting out.
  • Integrate with your website, CRM, and sales platforms via their API.
  • Analyze performance with their detailed email metric breakdowns.


  • Sendinblue has 20% off their annual plans for Black Friday.
  • Great for getting started with automation and simple workflows.
  • Limits on number of contacts depending on plan selected.
  • Easy integration with Facebook ad campaigns.

Assessing your current subscriber base, automation needs, and platform experience will help identify the ideal email marketing deal for your business. Lock in annual savings while expanding capabilities.


This Black Friday and Cyber Monday, unprecedented discounts on essential SaaS tools provide an incredible opportunity for startups and small businesses to gain access to solutions that can greatly impact their success and growth. With deals on website builders, ecommerce platforms, SEO software, email marketing tools, and more, businesses can propel their operations to new heights with capabilities previously out of financial reach.

However, identifying the ideal deals that align with your specific needs and integrations requires thorough evaluation. Carefully compare features, scalability, and long-term pricing to select the best solutions for your goals and budget. With strategic planning, these exclusive black friday saas deals offer tremendous potential to revolutionize your workflows and business performance for sustainable success. Don't miss out on the chance to take advantage of these savings and unlock new levels of efficiency, capabilities, and growth.

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