Black Friday Deals SaaS Startups Shouldn't Miss

published on 16 November 2023


The Black Friday and Cyber Monday sales are the best times of year for startups and solo founders to take advantage of unbeatable deals on essential software tools. With discounts on subscriptions up to 50-60% off, these sales events allow resource-constrained founders to grab premium SaaS products at significant savings.

Upgrading your digital toolbox with these stellar deals can help level the playing field for early-stage startups competing against bigger companies. Whether you need to polish your website, optimize conversions, streamline workflows, or unlock data-driven insights, these Black Friday and Cyber Monday SaaS deals have you covered.

Carefully vetting and purchasing the right tools now at a fraction of their regular price can set your startup up for sustainable success as you scale in 2023 and beyond. Read on for the must-know Black Friday deals on website builders, e-commerce platforms, marketing tools, analytics and more curated specifically for lean startups and solo founders.

Top Website Builder Deals

A polished, professional website is table stakes for every startup today. With these stellar website builder deals, you can create an impressive online presence affordably:

  • Wix - Get your first year free on all annual plans with code FREEWIXYEAR. With 500+ designer templates and an easy drag and drop editor, Wix makes website building quick and intuitive even for beginners.

  • Squarespace - Save up to 30% off annual plans and get your own domain free for one year with code. With gorgeous templates, built-in e-commerce, and a flexible CMS, Squarespace helps you build a beautiful website easily.

  • Webflow - Get 25% off the first year on annual plans. Build fully responsive, animation-powered sites without needing to code. A great option for startups wanting more customization and interactivity.

  • Carrd - Start with the free forever Starter plan. Carrd's simplicity makes it perfect for single page sites to showcase your MVP or idea quickly. Easy to customize and no hosting needed.

  • Bubble - Get 2 extra months for free when you purchase an annual Bubble Creator plan. Bubble's visual programming lets you build full web applications without code.

E-Commerce Platform Deals

Ready to start selling your product or service online? Grab these stellar deals on e-commerce platforms and build a full-featured online store quickly:

  • Shopify - Get 20% off annual plans and extra discounts on Shopify Plus for BFCM. With an ecosystem of apps and scalable features, Shopify powers over 1 million businesses today.

  • BigCommerce - 50% off the first 3 months on new annual BigCommerce Plus plans. Enterprise-level features like gift cards and POS integrations.

  • Snipcart - Get 20% off all Snipcart annual plans. Easily embed a full shopping cart into any website or app. Great for selling digital products directly.

  • Gumroad - Sign up for a Gumroad Creator plan and get your first month free. Made for creators selling memberships and digital products directly to fans.

  • WooCommerce - Get 25% off annual plans on Leverage WordPress' flexibility to build a customized online store.

SEO & Marketing Discounts

Promoting your startup online in a crowded market takes savvy marketing. Upgrade your digital marketing toolkit on a budget with these unbeatable deals:

  • Ahrefs - 7-day $7 trial for full access to Ahref's powerful SEO and competitor research toolkit. Identify the best keywords and backlinks to target.

  • Moz Pro - 50% off your first month, regularly $99. All-in-one SEO tools optimized for beginners, including on-page optimization.

  • Mailchimp - Get 25% off your first year on all annual Mailchimp plans. Design beautiful email newsletters and automate campaigns.

  • Canva - Get the Canva Pro subscription free for 30 days. Easily create social media graphics, presentations, and more with templates.

  • Buffer - Upgrade to an Annual Pro plan and get an extra 6 months free this Black Friday. Schedule and automate social media posts with ease.

Analytics & Business Intelligence Deals

Data should power every decision your startup makes. Grab these stellar deals on analytics tools and unlock game-changing insights:

  • Google Analytics - 50% off annual Google Analytics 360 plans. Move beyond the free version with advanced features and integration.

  • Mixpanel - 25% off your first year of Mixpanel Platform and Engage plans. Understand user journeys across your product and optimize conversions.

  • Amplitude - Get 2 extra months free when you purchase an annual Amplitude plan. Behavioral analytics to reduce churn and increase retention.

  • Sisense - Get up to 25% off Sisense annual plans until November 28th. Embed interactive analytics dashboards to uncover real-time insights.

  • Heap - Start with a forever free plan up to 5,000 events. Upgrade to paid plans and save 50% for 6 months. Retroactive analytics to track anything.

Customer Service & Support Deals

Providing excellent customer service is essential, especially for early-stage startups building trust and credibility. Upgrade your support toolkit with these stellar deals:

  • Help Scout - Get 15% off annual pricing on Help Scout's team shared inbox plans. With knowledge base software and automated workflows built-in.

  • Zendesk - Save up to 45% off on all Zendesk annual plans. Omnichannel customer support platform trusted by over 160,000 organizations.

  • Intercom - Start with their free Lite plan, no credit card required. Conversational messaging to engage your customers. Easy to upgrade later.

  • Drift - Get 20% off all Drift annual plans this Black Friday. Chatbots, email automation, and conversational marketing to boost conversions.

  • Freshdesk - Get started with Freshdesk's capable helpdesk free for 21 days. Affordable, scale as your startup grows.

Must-Have SaaS Tools for Startups

Beyond the seasonal deals, here are the essential all-star SaaS products that leading startups rely on year-round. Watch for Black Friday discounts.

Top Website Builders

Every startup needs a website to drive credibility. The best platforms make it simple:

  • Wix - Beautiful templates and easy drag and drop editor. Perfect for beginners.

  • Squarespace - Gorgeous designs and built-in e-commerce. Great CMS and blogging.

  • Webflow - Responsive sites with smooth animations and interactions. No coding required.

  • Bubble - Build full web applications visually without needing to code.

  • Carrd - Simple one page sites to showcase MVPs or ideas. Free and easy.

Best E-Commerce Platforms

Ready to start selling online? The top platforms for launching your e-commerce store:

  • Shopify - Powerful platform trusted by over 1 million businesses. Sell everywhere.

  • BigCommerce - Enterprise-level features for high-volume stores.

  • WooCommerce - Leverage WordPress's flexibility for customized stores.

  • Gumroad - Made for creators selling digital products directly to fans.

  • Snipcart - Easily embed shopping carts on any site or app.

SEO & Marketing Must-Haves

Cut through the noise and get your startup discovered online:

  • Ahrefs - Research keywords and backlinks like a pro.

  • **Moz Pro **- All-in-one SEO toolkit for beginners.

  • Google Analytics - Free web analytics with robust paid upgrades.

  • Mailchimp - Create and manage email campaigns.

  • Buffer - Schedule and automate social media posting.

Business Intelligence Essentials

Make data-informed decisions to grow smarter:

  • Google Analytics - Free web analytics with robust paid upgrades.

  • Mixpanel - Understand user journeys across your product experience.

  • Amplitude - Behavioral analytics to reduce churn and boost retention.

  • Sisense - Embed interactive analytics dashboards.

  • Heap - Retroactive analytics to track anything.

Top Customer Service Tools

Deliver exceptional support experiences:

  • Help Scout - Shared inbox with built-in knowledge base.

  • Zendesk - Trusted omnichannel support platform.

  • Intercom - Conversational messaging to engage customers.

  • Drift - Chatbots and messaging to boost conversions.

  • Freshdesk - Affordable, scale as you grow.

Tips for Saving Big This Black Friday

While the deals may be tempting, make sure to shop smart:

  • Create a needs list - Focus on tools that will help you accomplish core goals over wants. Avoid impulse buys.

  • Compare deals - Don't assume one vendor will have the best discounts across the board. Shop around.

  • Find coupon codes - Stack them on top of sales for maximum savings. Check blogs and influencers.

  • Go annual - Opt for discounted annual contracts over monthly plans when possible for bigger savings.

  • Buy in bulk - Team up with other founders to get group deals on collaborative tools.

  • Start trials first - Vet tools thoroughly during free trials before purchasing.

  • Use incognito browsing - Uncover special deals for first-time visitors.

  • Review free website options like Carrd and Tilda before paying for premium builders.

  • Compare free e-commerce options like Gumroad and WooCommerce before paying for Shopify.

  • Audit existing free marketing tools - Maximize them before buying more.

  • Verify analytics needs - Make sure free options like Google Analytics won't meet your needs before upgrading.

  • Find referral codes - Influencers often share codes for the best software deals.

Final Tips for an Effective Black Friday

While the deals may be exciting, stay focused with these final tips:

  • Stick to your budget - Don't get carried away buying deals you don't really need.

  • Read reviews thoroughly before choosing tools - make sure it's the right fit.

  • Have an integration plan - Don't let new tools go to waste. Incorporate them into workflows.

  • Cancel unused subscriptions - Audit what you're really using afterwards and cut out excess costs.

  • Use deals strategically - Choose tools that will help you accomplish core business goals.

  • Focus on essentials - Avoid deal overload on wants instead of needs.

  • Invest where it counts - Use savings to upgrade your website, email marketing, analytics, etc.

  • Shop with a plan - Stick to your list and budget to avoid distractions.

Smart SaaS shopping this Black Friday can take your startup's digital presence and workflows to the next level without breaking the bank. Use these deals wisely to accomplish your core goals and scale new heights in 2023!

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