Cool Deals Breakdown: SaaS Bargains for Solo Founders

published on 19 November 2023

Black Friday and Cyber Monday are just around the corner, and for solo founders and small business owners, these can be the perfect opportunities to score discounts on the essential SaaS tools and services for success. With the right cool deals, you can build your tech stack and establish the digital infrastructure to take your business to the next level, without breaking the bank.

In this comprehensive guide, we’ll break down the coolest deals across key SaaS categories like website builders, e-commerce platforms, marketing software, and business operations tools. I've dug up promo codes, free trial extensions, bundled subscriptions, and more ways for lean startups to maximize savings this shopping season.

Whether you’re looking to create an online presence, ramp up digital marketing, streamline workflows, or modernize your sales channels, I’ll uncover the best bargains to help you affordably meet your goals. With the top deals from leading platforms like Wix, Shopify, SEMrush, Asana, and more, we’ve got the inside scoop on where savvy founders should focus their Black Friday shopping.

Let’s dive in and breakdown the cream of the crop!

Website Building Deals

A custom website is essential for establishing credibility and driving growth, but the upfront costs can be prohibitive. This Black Friday, popular site builders like Wix, Squarespace, and Webflow are offering stellar deals to help users of all backgrounds build professional sites affordably.

Key website builder deals include:

  • Discounted annual plans with bonuses like free domains, extended trial periods, and bundled features
  • Promo codes for 50% off first-year subscriptions for new users
  • Free migration assistance from platforms like Wix and Squarespace to easily switch existing sites
  • No transaction fees on purchases for sites hosted directly on the platform


Wix is featuring their biggest discounts ever, with savings up to 50% off premium plans. Snag a free domain name and bonus features like an online store with annual subscriptions.

Top Wix deals include:

  • 50% off premium plans for the first year with promo code BLACK50
  • Free domain name registration for 1 year with annual plan
  • 14 day free trial of ADI website builder
  • Online store included free with annual plan


Squarespace empowers anyone to build a sleek online presence with minimal coding. This Black Friday they’re offering 10% off first purchases and extending their free trial.

Top Squarespace deals:

  • 10% off first purchase with promo code SQBLACK22
  • 1 month free trial period
  • Free custom domain name for 1 year
  • Bundled analytics and e-commerce features
  • Discounted student and teacher plans


Webflow is a powerful site builder designed for professional workflows. For Black Friday they’re giving away 2 months free and discounted domains.

Webflow Black Friday deals include:

  • 2 months free on paid plans
  • Free custom .com domain for 1 year
  • 20% off first payment with promo code FRIDAY20
  • No transaction fees on Webflow hosted sites
  • Free website migration service

With major savings like these, it's the perfect time for startups to turn their ideas into websites and establish their online presence.

E-Commerce Platform Deals

E-commerce capabilities are vital for growth, but expensive to implement. This Black Friday, leading platforms like Shopify and BigCommerce are offering discounted subscriptions, free trials, bundled tools, and bonus features to make robust online stores more accessible.

Key e-commerce platform deals:

  • 50% off first 3 months of Shopify plans with extended free trials
  • 15% off first 3 months of BigCommerce with bundled email and POS features
  • WooCommerce offering 50% off extensions and themes plus hosting deals
  • Discounts on additional services like shipping, transaction fees, and marketing integrations


Shopify makes it easy to set up a customized online store. This Black Friday they’re offering half off subscriptions and up to $1000 in free ad credits.

Top Shopify deals include:

  • 50% off first 3 months of Shopify Basic plan
  • Free trial period extended to 14 days
  • Discounts on shipping through USPS, UPS, and DHL
  • Up to $1000 in free Facebook and Google advertising credits
  • Use code BFCM2022 for maximum savings


BigCommerce provides enterprise-grade e-commerce solutions. This season they’re bundling in free trials, discounted fees, and bonus tools.

Top BigCommerce deals:

  • 15% off first 3 months with annual plans
  • 15 day free trial period
  • Bundled email marketing and POS options
  • Discounts on processing fees through partners like Stripe
  • Free shipping supplies on first $1000 in orders

With deals like these, solo founders can tap into robust enterprise e-commerce solutions without the huge upfront investment, making this the perfect time to take your business online.

SEO and Marketing Tool Deals

SEO and marketing tools are critical for driving traffic and conversions, but the top platforms can be cost prohibitive. This Black Friday, leading providers like SEMrush, Ahrefs, and Sprout Social are offering stellar discounts on subscriptions for new users.

Key SEO and marketing tool deals:

  • SEMrush offering 40% first year discount with extended free trials
  • Ahrefs providing 15% off annual plans plus discounted analysis features
  • Sprout Social bundling in 2 free months with annual plans
  • Discounts on social media schedulers, email services, market analytics


SEMrush provides comprehensive SEO and marketing analytics. This Black Friday they have steep discounts on bundled plans.

Top SEMrush deals:

  • 40% off first year with annual subscription
  • 7 days free access to test it out
  • Discounted bundled plans with social media and content marketing tools
  • Savings on database subscriptions
  • Use promo code BLACK40


Ahrefs offers powerful SEO and backlink analysis. This season they're providing extended trials and 15% off.

Top Ahrefs deals include:

  • 7 day free trial period
  • 15% off first payment with annual plans
  • Discounts on lite and standard plans
  • Savings on domain/backlink checks
  • Use code BFCM15 for 15% off

With offers like these, solo founders can tap into pro-level SEO and marketing capabilities on a budget, helping maximize results without overspending.

Business Operations Tool Deals

Streamlining workflows and business operations is crucial for productivity and efficiency. This Black Friday, top providers like Asana, Dropbox, Slack and Google Workspace are offering stellar discounts on subscriptions for essential tools like project management, cloud storage, messaging, email, and more.

Key deals on business operations tools:

  • Asana providing 2 months free on annual plans
  • Dropbox offering 25% off Plus and Professional plans
  • Slack discounting annual plans by up to 50%
  • Google Workspace 20% off Business Starter annually
  • Savings on bundles that integrate workflows and capabilities


Asana improves team coordination and work management. This Black Friday they have big discounts and extended free trials.

Top Asana deals include:

  • Get 2 months free on annual plans
  • 30% off first year - limited time
  • Discounts on premium features like board views
  • Savings on multiple license purchases
  • 30 day free trial period


Dropbox simplifies cloud storage and file sharing. This season they're offering 25% off subscriptions.

Top Dropbox deals:

  • 25% off Plus and Professional plans
  • 2 month free trial for new users
  • Extra storage bonuses on annual plans
  • Discounts on family plans and team plans
  • Use promo code BLACKFRIDAY22 for 25% off

With major savings like these, solo founders can affordably streamline their workflows and collaborate effectively, helping boost productivity and set their business up for success.

Summary of Top Black Friday SaaS Deals

To recap, Black Friday 2022 represents a huge opportunity for solo founders to score discounts on the SaaS platforms and tools critical for growth and success.

Key cool deals include:

  • 50% off website builders like Wix and Squarespace
  • Shopify and BigCommerce e-commerce discounts
  • 40% off SEMrush and 15% off Ahrefs SEO tools
  • Asana, Dropbox, Slack savings on business operations

Be sure to take advantage of extended free trials, bundled subscriptions, bonus months, and limited time promo codes to maximize savings. Review the top picks for each software category outlined above to identify the best deals to help take your business to the next level, without overspending your startup budget this holiday season.

With the right discounted SaaS solutions, you can affordably build websites, launch e-commerce stores, boost marketing, streamline operations, and gain a competitive edge. So take advantage of these exclusive Black Friday and Cyber Monday bargains to unlock growth and success in 2023!

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