Black Friday Discounts: SaaS Solutions for Every Startup

published on 18 November 2023


Black Friday is the best time of year for startups and solo founders to upgrade their tech stacks and workflows with professional software solutions. With budgets tight, the major discounts on SaaS products make them more accessible so you can equip your business to thrive at an affordable price.

Investing in the right solutions this Black Friday can pay dividends through increased productivity, greater online visibility, smoother operations, and cost savings. Read on to discover some of the top deals on website builders, e-commerce platforms, marketing tools, and productivity apps tailored to startups.

We'll summarize the key capabilities, benefits, and Black Friday bargains available for the leading options in each category. With this guide, you can evaluate the solutions that best align with your startup's goals and pain points. Follow our tips to choose the SaaS products that will give you a competitive edge.

Comparing Website Builder Options

Choosing the right website builder is crucial for startups to establish their brand online. Here's an overview of the strengths of top options on sale this Black Friday:


Pros: Beautiful designer templates, easy customization, built-in SEO and e-commerce features, ideal for blogs and online stores.

Black Friday Deal: Up to 50% off annual plans + free domain name


Pros: AI-powered design, 500+ customizable templates, great customizability, integrated mobile responsiveness.

Black Friday Deal: Buy 1 year, get 1 year free


Pros: Open source CMS, thousands of themes and plugins, great SEO and customization, scalable for growing sites.

Black Friday Deal: Managed WordPress hosting up to 75% off


Pros: No-code web design, animate and customize with code, CMS capabilities, excellent for web apps and dynamic sites.

Black Friday Deal: 80% off annual hosting plans

Consider your startup's technical needs, design preferences, and budget when evaluating website builders. Opt for easy-to-use solutions like Squarespace or Wix if you want minimal coding. For maximum customization leverage WordPress or Webflow.

Top E-Commerce Platforms

Selling products online is easier than ever with discounted e-commerce platforms this Black Friday:


Pros: Everything you need to start an online store, wide range of themes and apps, omnichannel sales, handle shipping and taxes.

Black Friday Deal: 50% off first month, 25% off 6 months


Pros: Extend WordPress sites into online stores, thousands of integrations, flexible open-source platform, leverage SEO advantages of WordPress.

Black Friday Deal: BOGO deal on premium extensions

Shopify Lite

Pros: Add buy buttons to existing sites, easy checkout, lower fees compared to Shopify, great for small catalogs or simple e-commerce needs.

Black Friday Deal: 2 months free on annual plans


Pros: Enterprise-level features, built-in search engine optimization, omnichannel sales channels, detailed analytics dashboard.

Black Friday Deal: 15% off annual plans

Evaluate your product line, business model, and budget to choose the best e-commerce platform for your startup this Black Friday.

Marketing Tools to Accelerate Growth

Take advantage of steep discounts on SaaS marketing tools this Black Friday:


Pros: Email marketing automation tailored for creators, built-in landing pages and forms, great segmentation tools.

Black Friday Deal: 25% off annual plan, BOGO on monthly plan


Pros: Social media management, schedule unlimited posts across platforms, analyze best posting times.

Black Friday Deal: 50% off PRO plan for 6 months


Pros: Automated email marketing with AI-powered tools, pre-built automations, landing pages, sales CRM.

Black Friday Deal: Up to 35% off paid plans


Pros: Boost conversions with popups, forms, and page takeovers. Easy drag and drop customization.

Black Friday Deal: 35% off annual plan, 20% off monthly

Marketing automation is a smart investment for startups this Black Friday. Choose tools aligned with your sales process and channels.

Productivity Solutions to Streamline Work

Level up your productivity with deals on project management, language learning, focus apps and more:


Pros: Task management with due dates, team calendar, workload view, 1000+ app integrations.

Black Friday Deal: Up to 50% off paid plans


Pros: Stay focused by blocking distracting sites and apps. Track productivity over time.

Black Friday Deal: 40% off 1 year plan


Pros: Conversation-based language lessons in 14 languages. Bite-sized 10-15 minute lessons.

Black Friday Deal: Up to 60% off 3, 6 or 12-month plans

Pros: Intuitive project management and collaboration. Customizable views and workflows.

Black Friday Deal: 25% off annual team plans


Pros: All-in-one workspace for notes, docs, wikis, and databases. Flexible configurations.

Black Friday Deal: 50% off personal pro plan

The right productivity tools can optimize workflows, reduce distractions, and develop new skills for your startup team.

Key Tips for Choosing SaaS Solutions

  • Clearly identify your startup's pain points and requirements before shopping deals. Make a checklist of must-have features.

  • Carefully evaluate free trials and test SaaS products before committing to paid plans.

  • Prioritize solutions that integrate with your existing software stack for smoother workflows.

  • Choose scalable SaaS products that can grow with your startup over time.

  • Take advantage of steep discounts but avoid impulse purchases that don't align with long-term needs.

  • Compare options across categories to determine the best mix of solutions for your budget.


This Black Friday and Cyber Monday, keep a close eye out for stellar deals on the SaaS tools that can give your startup a competitive edge. Investing in the right solutions at a discount will pay off exponentially through increased productivity, optimized workflows, better branding, and cost savings.

Use this guide to discover the SaaS discounts tailored to startups and solo founders across website builders, e-commerce, marketing, and productivity categories. Take advantage of free trials to test products and understand their capabilities. Ultimately choose solutions that seamlessly integrate with your existing stack to address your startup's unique pain points and goals.

With budgets tight, the bargain pricing this holiday shopping weekend makes it the perfect time to get premium SaaS products that will accelerate your startup's success!

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